High end development of architectural coatings market

Architectural coating is a kind of material that can be coated on the surface of an object and bond well with the base material to form a complete and tough protective film. Since the architectural coatings can not only protect the external walls of buildings, prolong their service life, but also make the appearance of buildings beautiful and clean, so as to achieve the purpose of beautifying the urban environment and giving people fresh space, they have been favored by the construction industry since they were introduced into China.

From the perspective of the competition pattern of architectural coatings industry, three of the top five brands in 2019 are domestic brands, and the preferred rate of the top five brands is rising to 58% in 2019. On the demand side, although China's real estate sales have declined in recent years, due to the acceleration of urbanization and the transformation of old buildings, the demand for architectural coatings is still growing. The demand for architectural coatings in China will reach about 7.3 million tons in 2020, and it is expected that the demand for architectural coatings in China will exceed 8.5 million tons in 2024.

In terms of production, there is "strong in the South and weak in the north" in China's architectural coatings industry. Enterprises in Guangdong are developing faster, with better brand effect and relatively high market share, which is mainly supplied to the demand of civil decoration. However, in the north, due to backward technology, slow industrial development and lack of attention to brands, the current market share is relatively low.

The country continues to improve the building green energy saving and environmental protection standards, which also limits the expansion of China's architectural coatings production. In recent years, the relevant departments of the state have studied and put forward a batch of double high (high pollution and high environmental risk) product lists, and suggested that the relevant departments of the state formulate targeted economic policies and regulatory policies to curb the production, use and export of high pollution and high environmental risk products. Therefore, relevant experts said that under the background of the decrease of labor supply caused by the change of population structure and the increasing pressure of resources and environment, the architectural coatings industry should put more energy on eliminating backward production capacity, energy conservation and emission reduction, and developing environment-friendly, high-end and high-functional products, strengthen scientific and technological innovation, and accelerate the promotion of enterprise innovation strategy from paying attention to technology introduction to focusing on energy conservation and emission reduction Depending on the transformation of independent R & D, through independent innovation, cultivate their own core competence and enhance the profitability of enterprises.
2020, novel coronavirus pneumonia was hit hard by the start of the new year, and the economy of all sectors of the country was in a standstill. Now that it has basically resumed work, the consumption growth momentum of consumers is insufficient, and the industries are relatively depressed. According to the current domestic situation, the consumption of architectural coatings industry in the first half of 2020 will drop significantly. For the architectural coatings industry, this epidemic is a reshuffle period of the industry. In the future, the market concentration of architectural coatings will continue to improve, and it will develop to brand in the future.

Under the background of this epidemic, many small enterprises have been eliminated. In the future, the industry will develop towards branding and diversification, and coatings with high antibacterial, safety and health will be more popular. From the long-term demand side, the growth rate of China's real estate industry is slowing down, and the demand for architectural coatings is decreasing. However, due to the acceleration of urbanization and the transformation of old houses, the market demand for architectural coatings will still maintain a stable growth in the future.